Impact of neuromarketing advertising on children: intended and unintended effects – AMANI AL ABBAS

AMANI AL ABBAS
Brunel University, United Kingdom
Dr. WEIFENG CHEN
Brunel University, United Kingdom
Dr. MARIA SABERI
Ahlia University, Kingdom of Bahrain
WASD 2017 15th International Conference
Digital revolution, smart cities and performance improvement towards a sustainable knowledge-based inclusive development
Under the Patronage of His Royal Highness Prince Khalifa Bin Salman Al-Khalifa, The Prime Minister of the Kingdom of Bahrain, Ahlia University – Kingdom of Bahrain
16th – 18th May 2017
Sheraton Bahrain Hotel
Manama – kingdom of Bahrain